{"product_id":"festina-lente-ultra-soft-premium-cotton-t-shirt","title":"Festina Lente: Ultra-Soft Premium Cotton T-Shirt","description":"\u003cp\u003eThis design is based on the Frellon Brothers' printer's mark. (Origin: Lyon, France, 16th century, woodcut) The word \u003cstrong\u003e'MATVRA'\u003c\/strong\u003e appears beneath the emblem (meaning 'hasten' or 'ripen')\u003c\/p\u003e\n\u003cp\u003eThis combination of a crab and a butterfly is a visual adaptation of the famous \u003cstrong\u003eFestina Lente\u003c\/strong\u003e -- or hurry slowly -- principle, spanning from Ancient Rome to Renaissance Europe. By nature, the crab symbolizes slowness and cautious steps on the ground, while the butterfly represents rapid movement in the air.⁣\u003c\/p\u003e\n\u003cp\u003eWhen combined, the message is clear: You must be fast enough to take action, but careful enough to avoid critical mistakes.⁣\u003c\/p\u003e\n\u003cp\u003eThe origin of this animal pairing dates back to the reign of Roman Emperor Augustus. Augustus didn’t want his commanders making rash, hasty decisions on the battlefield. He believed a cautious general would always yield better results than a solely courageous one. One example symbolizing this approach is the gold coinage minted during Augustus’s reign (under M. Durmius), featuring a crab holding a butterfly in its claws. Centuries later, Renaissance intellectuals studied these ancient coins and iconography, applying their meaning to their own printing processes. The Frellon brothers applied this same principle in their workshop. ⁣\u003c\/p\u003e","brand":"Printify","offers":[{"title":"White \/ S","offer_id":49163772035331,"sku":"13479203624948178174","price":26.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":49163772133635,"sku":"19208545366993168483","price":26.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":49163772199171,"sku":"14454052847696138904","price":26.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":49163772330243,"sku":"33091956330794607528","price":26.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":49163772461315,"sku":"24096271079579410101","price":29.01,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":49163772559619,"sku":"18449232117510383427","price":30.85,"currency_code":"USD","in_stock":true},{"title":"Natural \/ XL","offer_id":49163772297475,"sku":"12000906119951583648","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 2XL","offer_id":49163772428547,"sku":"13936388668103262880","price":29.01,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ S","offer_id":49163772002563,"sku":"10931404504542420998","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ M","offer_id":49163772100867,"sku":"34027982786643106189","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ L","offer_id":49163772166403,"sku":"19295194715513773089","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ XL","offer_id":49163772264707,"sku":"23068934529890996216","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ 2XL","offer_id":49163772395779,"sku":"14136740135697620841","price":29.01,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ 3XL","offer_id":49163772526851,"sku":"24697812234894299876","price":30.85,"currency_code":"USD","in_stock":true},{"title":"Ash \/ S","offer_id":49163772068099,"sku":"10475021509287201800","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Ash \/ L","offer_id":49163772231939,"sku":"87645963884479521357","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Ash \/ XL","offer_id":49163772363011,"sku":"32558373758112386858","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Ash \/ 2XL","offer_id":49163772494083,"sku":"11881435660822969513","price":29.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/7315\/4051\/files\/festina-lente-ultra-soft-premium-cotton-t-shirt-5245050.jpg?v=1783213814","url":"https:\/\/archaeologyart.shop\/products\/festina-lente-ultra-soft-premium-cotton-t-shirt","provider":"archaeologyart","version":"1.0","type":"link"}